F.PROJECT is a street-level pop-up and retail space in Fitzroy, positioned along Gertrude Street, one of Melbourne's most established cultural and shopping precincts.

The space merges raw industrial textures with a refined, contemporary finish. Concrete floors, brushed aluminium surfaces and sculptural elements create a clean, light-filled environment designed to adapt.

White walls and strong natural light offer a true blank canvas for pop-up retail, exhibitions, brand activations and events. Adjustable garment racks and reconfigurable fixtures allow the space to shift easily between formats, from showroom to gallery to pop-up shop.

Designed for flexibility, the space can be inhabited with minimal intervention or fully reworked depending on the project.

Best suited to:
– Pop-up retail and temporary retail
– Brand activations and product launches
– Exhibitions and installations
– Showrooms and wholesale appointments
– Creative productions and photography
– Small-scale events and gatherings

Located on a high-traffic stretch of Gertrude Street, Fitzroy, F.PROJECT benefits from consistent footfall and a considered audience, making it as functional as it is contextual. Its central Melbourne location makes it suited to brands, creatives and businesses looking for a pop-up space, retail space or activation venue in Fitzroy.

A space defined by what it holds.

Pricing:
Weekday 8hrs $600 +GST
Weekend 8hrs $1200 +GST

Please contact us for availability and longer term use. We take on a limited number of projects to ensure alignment with the space.