FINESSE HONEYS | JULIANNA YAO

FINESSE HONEYS | JULIANNA YAO

by Finesse Finesse

Julianna Yao | FINESSE HONEYS

Julianna Yao is an innovative stylist and creative director who has seamlessly transitioned from the world of art to high fashion. Initially aspiring to be a vocalist, her career took a turn at 16 when she was discovered by her mentor, leading to opportunities in modeling and creative direction.

From interning at Vogue to working on numerous high-profile projects with brands like Dior and Nike, her path in the fashion world has been marked by relentless creativity and dedication. Known for her ability to adapt her style to suit a diverse range of clients and industries, she views fashion as a canvas to express social, cultural, and lifestyle narratives.

Now, she aims to globalise her brand, WEIRDWORLDORDER, and expand her creative projects internationally.

Julianna Yao | FINESSE HONEYS
Can you share a bit about your journey into the fashion world? What initially inspired you to pursue a career as a stylist and creative director?

I was a street art kid growing up in western Sydney, since a jit I've always intuitively made art whether it was music, material or writing. I thought I would have my career as a vocalist/songwriter in my shoegaze band I was a part of before 16 and it all took a turn when I got casted and started working with my mentor Demian Renucci at 16 as a model and creative director. From then, I quickly got discovered by many other brands, both here and internationally. I started interning at Vogue/GQ, assisted a lot, constantly making and doing, and it all kind of just happened naturally.

Julianna Yao | FINESSE HONEYS
You've worked with some iconic brands like Dior, Nike, and NBA. Can you tell us about one of your most memorable moments?
Thank you so much. I would say IRL, memorable moments are never the glamorous ones... I would say the most memorable was when I risked getting arrested in Brisbane for a Vogue editorial during lockdown. I got flown out and was handed the wrong working pass so the police pulled up at the airport and escorted me to the border of NSW/QLD, with my two XL suitcases I was dedicated to finishing the shoot so I legged it. LOL. 
Julianna Yao | FINESSE HONEYS
Working with such diverse brands, from high fashion to sportswear, must require a versatile approach. How do you adapt your style to suit different clients and industries?
I see fashion as a huge canvas to display one's social/cultural/lifestyle surroundings, so having a thorough understanding of your muse (client) is a must. Coming from a streetwear brand background lays the foundation of the RTW sportswear/streetwear market, and high fashion is mostly a materialised form of a couture story. Once you clock that, the rest kinda just flows. Plus communication skills are crucial. 
Julianna Yao | FINESSE HONEYS
Have you ever felt that being a woman has given you a unique perspective or advantage in your work?
I would say it is a double-sided sword. It all depends on how you embrace it!
Julianna Yao | FINESSE HONEYS
How do you envision the future of your work evolving in the next few years, and what type of projects do you want to focus on most?
I am focusing on globalising my brand WEIRDWORLDORDER. We debuted at Australian Fashion Week, and I plan to have our products available in stores across APAC and America, creating memorable collections each season. On the creative direction side, I plan to travel and work on more editorials in the coming years, potentially staying in-house at a magazine. 
Julianna Yao | FINESSE HONEYS
Rapid fire:
Who is your style icon? 

Michelle Lamy

What’s the one piece of clothing or accessory you can’t live without? 
The "GHETTO COUTURE" tote from WEIRDWORLDORDER.
What's on trend that we should know about?

Latex utility wear

Describe your style in three words. 

Sophisticated, Playful, Couture.

Julianna Yao | FINESSE HONEYS
Creative Director & Photography: @ouibutterup
Julianna wears the Nike Shox R4 "Light Purple" from Finesse