FINESSE & ASICS PRESENTS THE GEL-CUMULUS 16™ DESERT ROSE

FINESSE & ASICS PRESENTS THE GEL-CUMULUS 16™ DESERT ROSE

by Finesse Finesse

Finesse and ASICS present their debut collaboration with the GEL-CUMULUS™ 16 Desert Rose. Inspired by an Australian flower known for its subtle beauty and resilience in adverse environments, the fresh take on the vintage model draws connections between strength and delicacy.

Founded in Melbourne, Finesse has built its foundations on amplifying women’s voices in sneaker culture, both locally and globally. The collaboration between the two brands reinterprets the sneaker through a women’s lens, merging ASICS’ performance heritage with Finesse’s contemporary perspective. With sand-toned uppers and a petal hued palette, the sneaker delivers a refined look grounded in natural contrasts, with details drawn from Australia’s desert landscapes.

Maintaining the fusion of materials from other GEL-CUMULUS™ 16 sneaker models including open mesh underlays, and the same soft cushioning properties including GEL™ technology inserts.

The Finesse x ASICS GEL-CUMULUS™ 16 Desert Rose sneaker will be available exclusively through Finesse Launches drawn on 5th November, and online via ASICS and select retail partners from 14th November for $250 AUD.

Item Code: 1203B003.200

Campaign Photography: @_karabo_ 

Video Director, DOP, Edit & Sound Design: @bamitssam

1AC: @joshuabarreno @barrenostudio

1AD / Best Boy + BTS: @domllonzo

Talent: @karalee

Styling: @finesse_store