What started as a concept in 2015 to create greater access and representation for women in sneaker culture became an online store in 2016, and eventually our first flagship store in 2018.

A lot has changed over the years. We’ve grown and evolved, but it’s always been about people, the friendships, collaborations, opportunities, and connections that happened along the way.

Last week we celebrated a decade of Finesse surrounded by the people who have made it what it is today.

To everyone who came, shared a drink, had a conversation, danced, and celebrated with us, thank you. Seeing so many familiar faces, alongside new ones, was a reminder of just how special this community is.

For everyone who has supported Finesse over the years, whether you’ve been with us since the beginning or only just found us, thank you for being part of the journey.

Here’s to everything that’s brought us here, and everything still to come.